The Arogya Setu application was launched on 2 April and has been downloaded by over 100 million registered users since then. The application is receiving negative attention from critics due to privacy concerns, which the government has been defending since day one.
The application, which was used on voluntary registration, has now been made mandatory at various work places. The policy is issued by think-tank NITI Aayog with a team consisting of civilian volunteers and government agencies.
On Wednesday, Amitabh Kant, CEO of NITI Aayog, tweeted that the application has crossed the milestone of 100 million users within 41 days. There is also an in-app banner that declares 100 million user milestones – “10.02 crore Indians are using the Arogya Setu App.”
Interestingly, about three million people downloaded the application within three days of the launch of the application.
Mandatory Use – The Key Behind Its Success?
Crossing the 100 million users mark in less than a month and a half after its launch, Arogya Setu App has become one of the fastest growing apps worldwide. However, the success was not as difficult for any professional app development company as for the team of Arogya Setu, as the app received a personal appeal from Prime Minister Narendra Modi during his public address. It also began to evolve from being a voluntary solution to being mandatory.
The government has made it mandatory for all private and government employees to install the Arogya Setu app on their phones. One of the recently released guidelines by the Ministry of Home Affairs is, “It will be the responsibility of the heads of the organizations concerned to ensure 100 percent coverage of this app among employees.”