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Apollo Tyres introduces its European Vredestein brand in India

Strengthening its product providing additional in the Indian market, Apollo Tyres has launched its European tyre brand Vredestein in the nation to cater to premium automobiles and superbike segments.

The home-grown tyre main is eyeing round 30 per cent market share in the section over the subsequent two years with the Vredestein vary which might be regionally produced from the company’s vegetation in Tamil Nadu and Andhra Pradesh.

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The company could be promoting Vredestein brand of tyres in the substitute market initially. In the later stage the company could leverage its affiliation with world OEMs to have Vredestein extremely excessive efficiency tyres as OE fitment.

“The performance segment in both cars and bikes is gaining a lot of prominence and we believe this is the right time for us to introduce the brand in the country,” Apollo Tyres  Asia Pacific, Middle East and Africa (APMEA) President  Satish Sharma instructed PTI in an interplay.

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Import restrictions on tyres have additionally made a powerful business case for the company to convey in Vredestein brand of tyres into India for the high-end automobiles and bikes, he added.

When requested about gross sales aspirations from the brand new vary, he famous: “We really hope that the brand catches the imagination of  this segment of the market. We hope to get a market share of 30 per cent in the segment in 1.5 to two years.”

Apollo Tyres had acquired the Netherlands based mostly Vredestein Banden BV (VBBV) for an undisclosed sum in 2009 from Russia’s bankrupt largest tyre producer Amtel-Vredestein NV.

The two-wheeler tyres from Vredestein, Centauro NS and ST, will cater to the entire sport touring and super sports range of motorcycles.
The two-wheeler tyres from Vredestein, Centauro NS and ST, will cater to the complete sport touring and tremendous sports activities vary of bikes.

The company had launched Vredestein tyres briefly in the Indian market in 2013 as a pilot project. However, after gauging the response at the moment the company postponed the launch plans.

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Sharma mentioned that the tyre vary has been tuned particularly to go well with Indian highway circumstances and would supply higher pricing and high quality than tyres being imported by varied gamers in the section.

Vredestein brand would supply 15-20 inch tyre sizes in the passenger automobile section.

While Vredestein Ultrac Vorti would cater to the premium luxurious sedans like Mercedes, BMW, Audi, Land Rover and Volvo, Vredestein Ultrac would supply tyres for premium hatchback and sedans like Honda City, Maruti Suzuki Ciaz and Baleno.

The two-wheeler tyres from Vredestein, Centauro NS and ST, will cater to the complete sport touring and tremendous sports activities vary of bikes like BMW, Ducati, Aprilia, Triumph, Kawasaki, Suzuki, Honda and Yamaha.

Sharma mentioned that the company would supply the brand new vary in 18 cities to start with and later broaden to round 25 places in the nation.

“We are going to have very limited business partners. We are looking for people who currently deal with imported tyres,” he added.

Going ahead, the company could contemplate establishing specialist counters for the Vredestein brand, Sharma mentioned.

Established in the Netherlands in 1909, Vredestein has been working in the substitute market primarily in Europe and the US markets. 

Recently, the company began supplying Vredestein tyres to European OEs like Audi, VW, SEAT and Ford. 

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