Auto

Digital tools helping customers achieve 15% overall savings: Ashok Leyland

Hinduja Group flagship Ashok Leyland on Tuesday stated its customers have been capable of scale back the overall price by 15 per cent by utilising the company’s digital initiatives.

The industrial car maker’s digital integration throughout its business started in 2017, with the launch of a digital market which included a bunch of options like iALERT, Service Mandi, Leykart and eDiagnostics.

The company has added different digital options like iALERT 3.0- a complicated related car platform, uptime resolution centre and AL Care- a one-stop app for customers to handle customers’ car wants.



These transformational initiatives have elevated the proliferation of related digital options in direction of the whole price of possession (TCO) discount, the company stated.

(Also learn | Ashok Leyland gross sales soar 11 per cent in January)

“As a leading player in the commercial vehicle space, our focus has always been to deliver the lowest total cost of operation (TCO) and thereby the highest profit to our customers. Our Digital Nxt Solutions consisting of iALERT 3.0, Uptime Solution Center & AL Care, helps us to deliver on this promise,” Ashok Leyland Managing Director and Chief Executive Officer Vipin Sondhi stated in an announcement.

Visitors taking a look at Ashok Leyland’s vary of vans which might be displayed on the AUTOEXPO in Chennai.

The company’s customers utilizing these digital platforms have achieved vital price financial savings, and on common, the industrial car maker facilitated 15 per cent overall financial savings, which incorporates 5-10 per cent of gasoline financial savings and 15 per cent enchancment in fleet utilisation, he added.

Currently, over 60,000 customers proudly owning over 1.5 lakh autos have boarded onto the iALERT related autos platform. Besides quite a few instances of essential car breakdowns have been prevented till date, via proactive intervention via the uptime options platform.

(Also learn | Ashok Leyland introduces Falcon Super, Gazl passenger bus fashions in Saudi Arabia)

“These solutions have helped our customers reap rich dividends by deriving more out of our products. For example, iALERT has transformed the way our customers do their business – it lets them optimise their order book based on vehicle availability and vehicle uptime. We are the first OEM (Original Equipment Manufacturer) to provide our connected vehicle solution, iALERT, as a standard offering with every M&HCV vehicle sold since 2017,” Ashok Leyland Chief Digital Officer Venkatesh Natarajan stated.

The company’s related digital platforms monitor greater than 40 million km of car run and 1 million hours of engine operating day by day, he added.

“Similarly, the Uptime Solutions Platform that we launched with BS6 upgrade has revolutionised the way service is performed today by leveraging AI-driven prognostics and remote servicing capabilities,” Natarajan famous.

This story has been printed from a wire company feed with out modifications to the textual content.



Back to top button