Enabled through an app-based 3D configurator, MiY will enable shoppers entry to 1000’s of doable combos in personalisation choices, with a alternative of colors, trims and graphics, as additionally equipment, proper on the time of bike reserving.
Most Royal Enfield bikes have an old-school, easy design that makes them the best canvas for customisation. In truth, for a long time, driving fans have personalised and customised these bikes as a way of self-expression. Taking this pattern forward, Royal Enfield this week began a bike personalisation service referred to as Make-It-Yours, or MiY. Consumers can now select to personalise their bikes on the time of buy, and “truly make their own motorcycle.” Enabled through an app-based 3D configurator, MiY will enable shoppers entry to 1000’s of doable combos in personalisation choices, with a alternative of colors, trims and graphics, as additionally equipment, proper on the time of bike reserving. Once prospects place the reserving through the app, they will even get visibility of supply timeline of their bike.
This configurator, Royal Enfield stated, has began on the Interceptor 650 and the Continental GT 650. Vinod Ok Dasari, CEO, Royal Enfield, stated, “Motorcycles are as unique as the individuals riding these, and avid motorcyclists consider their machines to be an extension of their personality. With MiY, customers will have a ‘little bit of them’ built into the motorcycle, and depending on the level of personalisation, motorcycles will be custom-made as per consumer specifications, in 24-48 hours, at our manufacturing plant in Chennai. We will be rolling out MiY for all motorcycles, across all stores, in a phased manner. All new motorcycle models from Royal Enfield, from here on, will come with the MiY feature.”
In the primary part, MiY with the 3D configurator can be rolled on the Royal Enfield app, the web site, and thru over 320 firm shops throughout the nation. While it has began with two (Interceptor and Continental GT), the MiY suite can be rolled out for all Royal Enfield bikes in a phased method.
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