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Mercedes-Benz India plans to launch 15 new cars in 2021: Rs 400cr to be invested

Mercedes-Benz India says that from January-December 2020, it managed to promote 7893 cars and claims to retain its management position for six years in a row.

At the beginning of each new yr, Mercedes-Benz India chalks out a plan about its launches for that interval. While final yr, it promised 10 new merchandise, in the yr 2021 the concept is to roll out 15 new cars. Few of those cars had been proven on the Auto Expo 2020. These cars included the Mercedes-Benz A-Class Limousine, Mercedes-AMG GT Black Series and the likes. However, this yr not solely these fashions but in addition others just like the GLA will be launched from quarter two. Mercedes-Benz India says that from January-December 2020, it managed to promote 7893 cars and claims to retain its management position for six years in a row. The volumes driver remained the C-Class, E-Class LWB, GLC, GLE in addition to GLS cars. The company says that there was an amazing demand for the new GLE, GLS and few variants of the GLC, C-Class.





In quarter two of final yr, MBIL bought solely 563 models whereas in quarter 4, the quantity was 2886. Martin Schwenk, MD and CEO of Mercedes-Benz India mentioned that he’s glad that the company and its sellers made a powerful recovery in direction of the tip of the yr. The model, Martin mentioned, efficiently launched its first EV in our market as properly. They additionally rolled out the primary made-in-India Mercedes GLC43 Coupe. He added that Mercedes-Benz India is hopeful of constant the momentum for 2021 as properly.

This yr, the concept is to give prospects a correct physidigital expertise and personalisation. With new entry level fashions just like the GLA in addition to the A-Class Limo, the model hopes to get welcome first-time consumers to the fold. Details of the A-Class Limousine had been up to date on the model’s web site a couple of months in the past, sparking rumours that the launch may occur in 2020. Rs 400 crore is predicted to be invested in the Indian market by Mercedes-Benz. This money will be utilised to improve the made-in-India parts.

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