Ola launches vehicle buying platform ‘Ola Cars’ for new, pre-owned cars

Ride-hailing platform Ola has launched its vehicle buying service known as ‘Ola Cars’ that may allow prospects to purchase new and used autos by means of the Ola app put in on their smartphones. The Bengaluru-based company is aiming at rising the attain of the platform to 100 cities by subsequent year.

It will compete with gamers resembling Droom, CarDekho and Cars24, amongst others.

The Ola Cars platform will initially supply pre-owned autos to prospects and can regularly supply new autos from Ola Electric in addition to different automotive manufacturers. “Starting with 30 cities, Ola Cars will soon scale up to over 100 cities by next year,” the company mentioned.

(Also learn | Ola acquires GeoSpoc to build next-gen location know-how)

The vehicle buying platform from Ola will supply a bunch of companies resembling vehicle buying, vehicle financing and insurance coverage, registration, upkeep, vehicle well being diagnostics, vehicle equipment in addition to resale of the vehicle again to Ola Cars. “It will be a one-stop-shop for customers looking at hassle­-free buying, selling and managing their cars,” the company added. 

The company has appointment Arun Sirdeshmukh because the Chief Executive Officer of Ola Cars. He was previously employed by Amazon India and Reliance Trends, and brings in additional than 30 years of expertise within the client web, FMCG, retail and trend industries. Sirdeshmukh will oversee your complete gross sales and distribution, service, advertising and marketing, buyer assist, and go-to-market technique for the business.

(Also learn | Ola Electric raises $200 million, to hurry up electrical bike, automobile manufacturing)

With Ola Cars, the company hopes to deliver a change within the archaic methodology of buying and promoting of autos. “Customers are now not happy with the archaic retail retailer mode. They need extra transparency and a digital expertise,” mentioned Ola founder and CEO Bhavish Aggarwal.

Ola plans to aggressively broaden the brand new enterprise over the subsequent few months throughout India and worldwide markets in addition to launch new verticals within the business resembling pre-owned an d new two-wheelers platform.

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