The ongoing slowdown in the auto industry has also had an impact on the super-luxury segment, but according to a top company executive, Lamborghini expects sales to grow nearly 50 percent this year.
With its new offering, the super sports car Huracan Evo is starting delivery from September to add the Urus SUV, which is sold for 2019, Lamborghini India is confident of a high double-digit sales growth, though Earlier, the outlook for the year is about 60 percent.
“There is a slowdown in the overall auto industry. The super-luxury industry also has some challenges. Thankfully we are able to bring products at the right time and we are able to create excitement in the market despite the challenges, ”Sharad Aggarwal, head of Lamborghini India told PTI.
Following the launch of the Urus SUV, last year the company emerged as a leader in the overall super luxury cars segment (cars above Rs 2.5 crore), where it competes with companies such as Rolls Royce, Bentley, Ferrari, Aston Martin and Top-End. Products of German manufacturers Mercedes, BMW and Audi.
When asked about the outlook for the year under current circumstances, he said, “What we are seeing is that for 2019 we are on track with our plans right now and we are 40-50 compared to last year Percent increase. ”
Last year, the company, which sold 45 units in India, had recorded a growth of around 60 per cent in 2019.
“We are still optimistic and we have a strong year so far. Urus has been the growth driver but the Huracan Evo, which was launched in February, we will start delivery of cars to the market from September. This will help us achieve growth, ”said Aggarwal. He further said that the company will strengthen its product portfolio.
“We will announce another launch during the year at the end of this quarter or early this quarter. We will continue to bring more products to India, ”he said.
Urus has been sold for 2019 and the company has started taking orders for 2020. “It has been a year and a half since we launched the car in India. We still see very strong demand for Urus in the market and 70 percent of the customers who are buying Urus are first time buyers of the Lamborghini brand. From now on, about 50 percent will remain in our editions. Urus will be 50 percent of our total volume this year as well. ‘
In the super sports segment, he said, “We anticipate that the Harkan Evo is going to take the lead in our super sports car segment in the coming years, a significant part of the volume.”
On the overall Super Luxury segment, he said, “What I’m currently seeing is that other players are also very challenging. This reflects the same sentiment that you see in the overall auto industry. “However, he said that the segment cannot shrink,” because we are driving growth and due to Lamborghini’s growth the segment may be comparable to last year “. The Super Luxury segment has sales of around 280–300 units per year.