Steelbird to launch 10 new helmets next year with these features

Steelbird is repeatedly including and increasing its manufacturing setup so as to attain its goal of producing 50,000 helmets per day by 2022. Here is what all Rajeev Kapur, Managing Director, Steelbird Group had to say throughout an interplay with Express Drives!


The ongoing Covid-9 pandemic pushed quite a lot of companies on backfoot and the Indian auto trade additionally suffered considerably. That stated, many companies linked to it went via a unfavourable affect as nicely. Talking of the helmet trade, Steelbird Helmets that occurs to be one in all India’s largest helmet producers additionally witnessed a change in dynamics by way of demand and market behaviour with the present scenario in place. In order to perceive what all modified amid the Covid-19 state of affairs for the helmet trade and what all can we count on from the corporate within the coming months by way of launches and investments, Express Drives not too long ago had an interplay with Rajeev Kapur, Managing Director, Steelbird Group. Here is what he has to say.

Express Drives – How did what you are promoting bought affected by Covid-19?

Rajeev – It has affected us slightly for positive however not that a lot. The two-wheeler gross sales have picked up relatively shortly and that has given a optimistic increase to our helmet gross sales.

What are your future plans by way of new merchandise?

We are trying to introduce 10 new helmets within the coming year. The helmets could have cutting-edge air flow system, Hygienic interiors, fluorescent coloration graphics and shells and so on. Also, we have now launched our vary of Toys for youths which embody the infant walker and so on. We have already launched the medical and security tools vary.

Going ahead, what are your growth and funding plans?

We repeatedly maintain including and increasing our manufacturing setup so as to attain our goal of producing 50,000 helmets per day by 2022.

What is the affect on the helmet trade due to Covid-19 and the way do you count on the demand to change?

The helmet trade has not been affected as a lot from Covid-19 as folks have began shopping for increasingly more two-wheelers as they’re a safer mode of transport in opposition to public transport to keep social distancing.

Are there any plans for the change within the enterprise retail mannequin due to the present tough instances?

There is not any plan to change the retail enterprise mannequin however for positive due to Covid-19 the net retail gross sales have undoubtedly picked up huge time and this pattern will proceed for positive.

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