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To keep an eye on Tesla, Ford to roll out self-drive technology to select vehicle via OTA

Ford has officially confirmed that the 2021 Mustang Mach-E and 2021 F-150 will be the first two models to be equipped with its own self-drive technology called the Blue-Cruze and that later parts will be launched via OTA . year. Self-propelled vehicles are slowly gaining momentum with Tesla in the United States when it comes to autonomous-drive technology. But the likes of Ford are not far behind and the American carmaker has set a bolder goal of selling as many as 1 million units which is the Blue Cruise by the end of this current calendar year.

Ford plans to roll out the Blue Cruise for the 2021 Mustang Mach-E and 2021 F-150 by the third quarter of this year and customers will have to pay an additional $ 600 for it. Additionally, only models equipped with the Co-Pilot 360 Active 2.0 will get Blue Cruise. This should not be of much concern to the owners of Mach-E as it gets the Co-Pilot 360 Active 2.0 on every variant that saves the base. However, this feature is only available on the top-of-the-line F-150. All customers, regardless of the variant, may choose to purchase it as an optional extra.

It could only be worth the investment to get Ford’s Blue Cruise because the carmaker is making big claims about it. Essentially a Level 2 autonomous system, the Blue Cruise uses data collected from a high-end camera and radar-sensing Gizmos to offer a hands-free drive experience. It claims to communicate with the driver using both light signals and text in the driver-display screen – something not all rivals can claim with their own self-tech technology.



Having technology does not mean that the driver can let the bus go at any time. Highways are classified as highways in North America, with about 160,900 kilometers classified as a hands-free blue zone. The subject of driving the car without hands on the steering, however, remains a matter of debate with arguments from both sides.



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