Business

Facebook rolls out new messaging, business tools for brands

Businesses will now be capable to add a button on their Instagram profiles to let individuals ship a WhatsApp message to the company with one click on.

Reuters |

PUBLISHED ON SEP 16, 2021 11:14 PM IST

Facebook Inc is rolling out new methods for companies to search out and chat with potential prospects on its apps, the social media company stated Thursday, because it seeks to grow to be an internet buying vacation spot.

The new options will assist Facebook, already a pacesetter in digital promoting, provide personalised buying experiences to its customers, stated Karandeep Anand, vice chairman of business merchandise at Facebook.

Businesses will now be capable to add a button on their Instagram profiles to let individuals ship a WhatsApp message to the company with one click on.

Integrating WhatsApp is especially vital for prospects in nations comparable to India and Brazil, the place the Facebook-owned messaging app is broadly used, Anand stated.

Facebook stated it is going to start testing the power for brands to ship emails by means of Facebook Business Suite, a characteristic that lets companies handle their presence throughout the social media web site’s apps, with a purpose to simplify how firms attain prospects.

It may even check new work accounts to let staff handle business pages with no need to log in with their personal accounts.

The new business tools come a day after WhatsApp started testing a new characteristic in São Paulo, Brazil, to let customers discover outlets and companies by means of a listing within the app for the primary time, a part of an effort to bolster ecommerce on the service.

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