Honda Cars India on Monday stated it has expanded its online sales platform to supply protected and handy automotive shopping for expertise to its clients. With the online retail platform, which is backed by its sales community, clients can now full their automotive shopping for journey in six simple steps from the consolation of their properties, with out having to go to the dealership, Honda Cars India Ltd (HCIL) stated in a press release.
The automaker had launched the primary section of the initiative with the beginning of online bookings in April this 12 months.
The firm stated its digital answer will present complete retail expertise to clients with one-stop info and interface for automotive costs, supplier selector, particular promotional provides – together with loyalty, alternate and company advantages – finance choices from main banks, EMI calculator, devoted sales consultant, on-road worth and most well-liked supply location possibility for the automotive to be bought.
“Since the launch of ‘Honda from Home’ initiative, we have cumulatively received over 2.4 lakh high intent customers visiting the platform in the past five months. This indicates interest in web services with a continuous rise in digital leads and bookings. To cater to this behavioural shift, we have been progressively investing and enhancing our online platforms, focusing on delivering a holistic, customer-centric digital journey,” HCIL Senior Vice President and Director Sales and Marketing Rajesh Goel stated.
The firm believes this simplified, safe and contactless expertise from the consolation of their properties will improve peace of thoughts for purchasers particularly throughout this COVID-19 well being disaster, he added.
“All our pan-India dealerships are integrated into the platform,” Goel famous.
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