Chinese short-video-making app TikTok has partnered with luxurious designers like Saint Laurent, JW Anderson, and Louis Vuitton to host its personal digital fashion month at a time when the Covid-19 pandemic has disrupted the plans of main manufacturers.
The quick video-sharing platform mentioned on Friday that it’ll host two stay streams per week until October 8.
“With the launch of our TikTok Fashion Month, this is just another way for our brand partners to leverage the platform’s authentic and community-driven approach to showcase their art, creativity and personalities in a unique and truly TikTok way,” CeCe Vu, Fashion Content Partnerships Lead at TikTok, mentioned in a press release.
“We’re so thrilled to be able to offer an inclusive and immersive virtual fashion month experience for our community and are excited to see how they engage with each piece of live programming, hashtag challenge and creative effect.”
For designers and fashion lovers in every single place, September is the month to usher within the traits for autumn. But this 12 months it has been completely different.
“It’s always been important for JW Anderson to work with new technologies and platforms. I think TikTok is challenging norms and innovating the way JW Anderson does,” mentioned Jonathan Anderson, Founder and Creative Director at JW Anderson.
“I am very excited to be working directly with TikTok this season to show our Women’s SS21 collection on the platform.”
On the ultimate evening, October 8, singer-songwriterNick Tangorra will host the “TikTok Runway Odyssey”, a first-of-its-kind digital fashion runway stay stream in partnership with PUMA and Alice & Olivia.
The transfer comes at a time when the short-video sharing platform’s future within the US is going through uncertainty resulting from strain from the Donald Trump administration to rapidly divest its operations within the nation or face a ban.
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