The latest model in the Indian area, ‘Vi’ from Vodafone Idea Limited, has turn into the co-presenting sponsor of the upcoming Dream11 IPL 2020, scheduled to start on September 19.
A press launch points by the new model says Vi has acquired the co-sponsorship rights of the stay broadcast of the T20 premier league which might be held in Abu Dhabi, UAE, and telecast on the Star Sports community.
The sponsorship announcement comes shut on the heels of Vodafone Idea Limited’s rebranding underneath a unified identity–Vi.
The launch says the new model will leverage its affiliation with IPL in its 2020 version, to boost consciousness, construct relevance and interact with the viewers.
The launch added that model Vodafone has had an extended standing affiliation with IPL since the starting of the sporting occasion in 2008. The partnership helped it construct excessive model recall and affinity with tv viewers and cricket lovers in India with its campaigns involving the ZooZoos.
Brand Idea has additionally actively participated in earlier editions of the match as sponsor of many groups.
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The launch stated the unified model in its new avatar Vi will carry distinctive digital-based experiences for Indian audiences this season.
Referring to Vi’s affiliation with Dream11 IPL 2020, Kavita Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea Limited stated, “Cricket is faith in India, and Dream11 IPL as a property affords broader engagement with viewers than simply as a sport, over a two-month window.
She added: “Our association with Dream11 IPL 2020 will provide Vi instant connect with millions of viewers, and I am confident that this will not only help build awareness of Vi but also help in building relevance and customer confidence.”
“Vodafone and Idea have both associated with Cricket on Star Sports in the past… We believe that the massive reach of the StarSports network will help them take Vi’s new brand identity and proposition to millions of viewers across India,” stated Gautam Thakar, CEO, StarSports.