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Vodafone Idea rebrands as Vi; ‘Reflection of both brands,’ says Kumar Mangalam Birla

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Vodafone Idea rebrands as Vi; ‘Reflection of both manufacturers,’ says Kumar Mangalam Birla

Vodafone Idea on Monday launched a brand new unified model id in India which is able to wager huge on digital to draw prospects and stem exits to rivals Bharti Airtel and Reliance Jio. Vodafone Idea, now VI, is renewing its focus after the AGR verdict a number of days in the past. Vodafone Idea is a three way partnership between Britain’s Vodafone and India’s Idea Cellular, mentioned it is going to go by the model title “Vi”.

“In their various avatars, since the mid-90s, Vodafone and Idea steered the growth of the sector for over decades separately. Both Vodafone and Idea have set new benchmarks in network experience, rural connectivity, customer service, enterprise mobility solutions,” says Kumar Mangalam Birla, chairman of Aditya Birla Group, asserting the rebranding.

“New brand identity is a reflection of both brands, says Kumar Mangalam Birla” he additional mentioned.

Meanwhile, Nick Read, CEO, Vodafone Group mentioned; “It is a time for a fresh start as Vodafone India and Idea Cellular complete the integration of the two entities and rebrand the unified company as Vi”

Over the final two years, the telco maintained its two completely different manufacturers however a mixed one is anticipated to usher in extra subscribers, Vodafone Idea mentioned. VI additionally mentioned they’ll proceed to companion with the federal government of India to push ahead the digital financial system mission.

“Vi is built to be strong, ever-dependable, agile, intuitive, and a brand in tune with the needs of the customers, in these ever-changing times. It is designed to help customers move ahead in life, for a better today and a brighter tomorrow. Vi is future-ready and is committed to dynamically serve and enable a digital society to progress in life,” the corporate mentioned in a media launch.

Elaborating on the brand new model, Ravinder Takkar, MD and CEO, Vodafone Idea mentioned telco able to take step one to lift costs. 

“Vodafone Idea came together as a merged entity two years ago. We have, since then focussed on integrating two large networks, our people and processes. A new tariff will help improve the telco’s ARPU which is at Rs 114 compared to rival Airtel and Jio’s at Rs 157 and Rs 140,” Takkar mentioned.

The model integration not solely marks the completion of the biggest telecom merger on this planet, however may even set the corporate on its future journey to supply sturdy digital experiences to 1 billion Indians on its 4G community, he mentioned.

“VIL is now leaner and agile, and the deployment of many principles of 5G architecture has helped us transform into a future-fit, digital network for the changing customer needs.

“The new model launch signifies our want to not simply ship, however delight our prospects, stakeholders, communities and our workers and alerts our ardour and dedication to be a Champion for Digital India,” Takkar added.

The shares of Vodafone Idea soared 10 per cent to an intra-day high of ₹ 13.21. At 10:35 am, the shares were trading at ₹ 12.91, higher by 7.4 per cent, on the BSE.

On Friday, Vodafone Idea had said it would raise fresh capital of upto ₹ 25,000 crore in an effort to pay off the hefty dues it owes to the government. It plans to raise up to ₹ 15,000 crore through debentures and an equal amount by issuing shares and warrants. The upcoming fundraising will offer a lifeline to cash-strapped VIL, which has suffered massive losses, has been losing subscribers and Average Revenue Per User (ARPU), and faces outstanding Adjusted Gross revenue (AGR) dues of about Rs 50,000 crore.

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