Demand for Johnny Depp’s Dior fragrance soared during trial against Amber Heard

On June 1, the jury within the Johnny Depp and Amber Heard defamation trial dominated in favour of Johnny, discovering {that a} Washington Post article Amber wrote defamed her former husband, whereas noting that each the events defamed one another. The jury awarded him $10.35 million in damages, in distinction with the $2 million awarded to Amber in compensatory damages. Now, new analysis has revealed that the Johnny-Amber defamation trial led to an sudden improve within the demand for a Dior fragrance during the proceedings. Read extra: Amber Heard’s lawyer says actor would ‘completely not’ have the ability to pay Johnny Depp $10.35 million in damages

The search for the Dior’s Sauvage fragrance – which Johnny is presently the face of – soared during the proceedings within the high-profile case. According to the findings, carried out by Hey Discount, Google searches elevated for the fragrance by a 48%, from 8,23,000 searches in March 2022 to 1.2 million in April 2022 – when the proceedings started.

The analysis additionally revealed that TikTok views for Sauvage additionally leapt up by 63% in that very same timeframe, with the platform reportedly changing into overwhelmed by movies concerning the defamation trial. Meanwhile, Dior’s Sauvage was lately named the second hottest fragrance on this planet, Maison Francis Kurkdjian’s Baccarat Rouge 540 was declared hottest.

After the decision within the Johnny Depp versus Amber Heard defamation trial, in his assertion, issued by way of a spokesperson, Johnny mentioned: “My decision to pursue this case, knowing very well the height of the legal hurdles that I would be facing and the inevitable, worldwide spectacle into my life, was only made after considerable thought.”

“From the very beginning, the goal of bringing this case was to reveal the truth, regardless of the outcome. Speaking the truth was something that I owed to my children and to all those who have remained steadfast in their support of me. I feel at peace knowing I have finally accomplished that… I also hope that the position will now return to innocent until proven guilty, both within the courts and in the media,” the assertion learn.

Meanwhile, Amber’s lawyer revealed on Thursday that she was unable to pay Johnny $10.35 million in damages. Amber can also be planning to attraction the decision.

Back to top button