September 17, 2020 5:00:04 am
As many as 137 second-year students taking the Cultural Analysis and Application course at MICA, Ahmedabad, will work on real-time projects by global companies focusing on Business Anthropology, Reading Digital Cultures, Popular Cultural Mapping, Applied Semiotics for Industry, Data for Culture and Fore sighting and Speculative Design.
They will research and decode societal and cultural adjustments and apply them to actual enterprise challenges. Some of the projects this 12 months embrace learning cricket fandom in India to counsel an entry technique to the American NBA Basketball skilled league, for North America-based Research Strategy Group, in addition to learning the rising gaming tradition in India for promoting company Wieden + Kennedy.
Professor Pooja Thomas, co-curator of the course, mentioned, “The Cultural Analysis and Application course is a response to the need for more human-centered and interdisciplinary insights into brand and business problems.”
Bikram Bindra, co-curator of the course, mentioned, “Everyday brand and business management encourages a focused approach to understanding consumer behaviours . The only way to prepare for an evolving world is to step back, look at the bigger picture, and study consumers’ larger cultural context.”
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