Education

‘Scam 1992’ success story now a case study for MICA students

Written by Ritu Sharma
| Ahmedabad |

December 4, 2020 3:30:41 am





The case writing course of that has been initiated by the Centre for Media and Entertainment Studies is anticipated to be accomplished in a yr.

The current OTT sequence on the lifetime of a stockbroker that has been gaining rave critiques for its cast and path from critics and much has made it into the lecture rooms of the nation’s premier communications institute, MICA.

MICAs specialisation administration course of Media and Entertainment Management (MEM) has taken up a business case on the internet sequence ‘Scam 1992: The Harshad Mehta Story’ for its students to study the content material, creativity and shopper business of India.



First on-line interplay session with the cast, director and OTT crew was held final week. The first sequence to be a a part of MICA’s two-year postgraduate programme is ready within the Eighties and ’90s and is predicated on the e-book, ‘The Scam: Who Won, Who Lost, Who Got Away’ by monetary journalist Sucheta Dalal and Debashish Basu.

“Nearly 50 students who specialise in media and entertainment covering all its verticals will study the first OTT series to be a case study at MICA. This is one of the best case studies to look at the content, creativity and consumer businesses keeping in mind the changes that are going on in the media and content business,” Prof Santosh Patra, head, Media and Entertainment Management (MEM) at MICA, Ahmedabad, mentioned.

The case writing course of that has been initiated by the Centre for Media and Entertainment Studies is anticipated to be accomplished in a yr. The course of will contain one-on-one discussions and interviews by the school together with students.

MICA’s specialisation administration course, MEM, primarily focusses on managing content material, shopper and platforms within the digital age. When requested if the Gujarat connection has to do with the sequence being the primary and just one up to now to make it to MICA’s curriculum, Prof Patra mentioned, “Scam 1992 is an important content success in the entertainment business. We wanted our students to learn from its success by bringing it as a case study. It is important to understand the contextual success and failure of content business in India. The Gujarat connection did not have any influence on this decision.”

The panel dialogue hosted by MICA, Ahmedabad final week with the crew of Scam 1992, tried to know the elevated content material consumption on OTT platforms among the many new-age viewers and the experiences of the crew on making the sequence an amazing success.

The panelists included movie director Hansal Mehta, Sameer Nair, CEO, Applause (creator of the sequence) and Shreya Dhanwanthary, lead actor, who performed the position of journalist Sucheta Dalal.

Hansal Mehta informed the students, “The challenge has always been in telling a good story. It is a story of desire, ambition, aspiration, rise, and ultimate greed leading to downfall. It is a combination of workforce, technology, meticulous research, and very specialised people coming together to tell a story creatively, making it an important story for management students.”

Talking about designing a related content material technique, Sameer Nair mentioned, “I think experience is data, listening is data. We try to spot trends and learn the finer art of management, not numbers. Management students need to learn to be an enabler, creator and be your own producer. Management should allow creativity to blossom.”

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