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Ethos shares list at discount on BSE, NSE; stock falls 6% from IPO price on debut day

Ethos shares listed on the stock exchanges right this moment at a discount to the IPO price amid the bullish market momentum. Shares of the company started buying and selling on the NSE at Rs 825 per share, down 6% from the IPO price of Rs 836-878 apiece per share and on the BSE the stock debuted at Rs 830 apiece. The Rs 472 crore IPO was subscribed by traders earlier this month and was totally subscribed by all classes excluding retail traders. The company had a market capitalisation of Rs 1,937.99 crore on its market debut. 

Ethos has a sizeable portfolio of premium and luxurious watches in India, enabling it to retail 50 premium and luxurious watch manufacturers like Rolex, Omega, IWC Schaffhausen, Jaeger LeCoultre, Panerai, Bvlgari, Rado, Longines, Tissot. The company enjoys a market share of 13% within the ‘premium and luxury watch retail’ phase in India.

The analysis group at Anand Rathi Share and Stock Brokers had given a subscribe ranking to the provide. Anand Rathi Research in its IPO observe stated, “At the high of the issue price-band (Rs878), the stock is valued at ~285x FY21 P/E and ~55x FY21 EV/EBITDA. We reckon a high and rising market share and unique brand partnerships to be positives.” However, when it comes to threat, it famous “Reduction in discretionary spending, Covid-19 or any future pandemic, most of its suppliers being non-exclusive.”

In addition to the premium and luxurious watch retail, it additionally undertakes retail of licensed pre-owned luxurious watches since Fiscal 2019. It has 50 bodily retail shops in 17 cities in India in a multi retailer format, and provides an Omnichannel expertise to its clients by way of its web site and social media platforms.

The Indian Fashion Industry confronted a shift within the late Nineties and early 2000s when International Luxury manufacturers began retailing their merchandise in Multi-Brand Outlets. In 2005, manufacturers like Versace Collections and Corneliani signed their first full franchise settlement. Other luxurious manufacturers comparable to LVMH, Christian Dior, Fendi, Canali, Hugo Boss, Ferragamo, Armani, and many others. adopted swimsuit when India’s first Luxury mall – Emporio opened in Union Territory of Delhi.

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