Updated: December 9, 2020 8:56:57 pm
The Bruhat Bengaluru Mahanagara Palike(BBMP) has come ahead to give trees a measure of aid from publicity assault.
The municipality has rolled out a novel initiative to take away undesirable objects resembling pegs and staple pins which are used to repair ads and publicity materials on trees.
While referred to as the ‘Garden City’ for the inexperienced areas that abound its panorama, the trees in Bengaluru have became autos for advertisers.
From PG lodging, jobs to astrology, ads and publicity materials have discovered a handy resting place on trees, assured to catch eyeballs.
However, the ache inflicted on town’s foliage by driving nails into them has now stirred town civic body into motion.
On Wednesday, BBMP Commissioner N Manjunath Prasad launched the ‘Nails Free Trees’ marketing campaign, sending out a stern message to advertisers who resort to such handy strategies to unfold the phrase.
He mentioned utilizing trees as promoting areas can be deemed a felony offence and invite strict motion. He added that neither electrical cables nor any sort of strings must be tied to trees.
Prasad launched the marketing campaign from Shivananda Circle, close to Chitrakala Parishat, himself getting down to eradicating pins and pegs from trees.
Bangalore Political Action Committee (BPAC), a citizen advocacy group, has partnered the civic body on this marketing campaign.
Prasad mentioned, “Trees die a gradual death because of these nails and staple pins as the supply of water and essential minerals gets affected. Though damaging trees in Bengaluru is forbidden by law, it is done with impunity. Hence, we have now decided to pursue criminal action against those resorting to such acts and companies these advertisements are for.”
He additionally mentioned the municipality is in talks with Bengaluru International Airport Limited (BIAL) for a truck to allow translocation of trees. He mentioned the company has agreed to hand over the truck to BBMP in order that city infrastructure initiatives could possibly be taken up after shifting trees to safer locations.
The Tree Preservation Act and Bengaluru Municipal Act make it unlawful to repair publicity materials on trees however the civic body has failed to implement these laws strictly.
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