Leadership & women: Importance of being ‘authentic’ yet unique | Gurgaon News

By Chandana Agarwal
Leadership and girls. There is quite a bit of motion and churn of concepts on this sphere. In latest instances, I’ve been lucky sufficient to take part in coaching programmes that revolved round this broad topic (together with some the place I used to be a coach).
It’s a really fascinating topic, full of dichotomies. Being a career girl in a management position, I can relate to most points which might be cited on this journey. This is my effort to take a step again and study my experiences, my learnings and a few musings.
We all know that management is a constructed position. In that, it’s not a trait, it’s a discovered behaviour. Further, the examination of management principle and apply has persistently revealed that the phenomenon is popularly understood by means of “male” norms and yardsticks. Therefore, gender impartial management is an idea that exists in principle and there alone. In truth, it’s to provide which means to this idea that “Authentic Leadership” (AL) got here into being. This was an excellent transfer to counter the male traits by means of which management continues to be outlined and evaluated.
However, you will need to take cognisance of the truth that AL shouldn’t be a couple of coherence between your interior self and its expression, it must be verified by the followers as genuine. And this verification is completed on the idea of the at the moment held expectations about how an individual of a gender, in a social class, performing a sure position “should” look and behave.
Men are related to aggressive, pushed and an bold behaviour whereas ladies are thought of to be supportive, empathetic and sort. It is predicted for women and men to remember of the social expectations from their roles and adapt their behaviours accordingly to be thought of competent. So, when a lady performs a “leadership role” as it’s popularly understood (by means of traits like dominance, aggression and so on), she shouldn’t be being her genuine self however adopting the behaviours anticipated from that position. This is neither accepted nor fascinating and he or she is known as out for not being genuine. This primarily places her in a double bind.
Being an promoting skilled, I can’t assist however join this to the world of manufacturers — we deal with manufacturers as residing entities, they’ve a voice and a persona. A big half of our job then is to outline the above and create communication that’s in step with the model core. Core is the place most of us start. So, a Dove will be about breaking magnificence stereotypes and a Lux will be about enjoying to the sweetness stereotypes. Both very robust manufacturers, however completely different from one another. They should not evaluated by means of a generic lens of how a cleaning soap ought to be evaluated. We give that house to manufacturers — to be unique, to be true to what they will supply to maximise their potential. Shouldn’t we permit that house to individuals?
Do all ladies leaders must have the identical type? Can I be a lady and be aggressive and bold in my management type or do I essentially should be supportive and empathetic to be thought of match to be a frontrunner? Are we anticipating Sheryl Sandberg , Indra Nooyi and Kamala Harris to all have comparable kinds and yet be genuine? Do every of the lady leaders must tackle the burden of appearing on behalf of all others? Is the notion of authenticity, subsequently, solely the accountability of the lady chief or do the followers want to regulate their lenses too?
An unrelated situation that is available in the way in which of being genuine is the conditioning. In my childhood, as an illustration, I used to be given completely different garments for various events. This is extra rampant for ladies. Men, in spite of everything, have to only put on denims and a shirt and are finished for many events. With completely different garments, we tackle completely different personas and are initiated into role-playing early on, such that we ultimately lose contact with who we’re.
What we don’t realise is that we lose much more, we lose our confidence, we lose our uniqueness, we lose our wishes and desires, we lose our insanity, we lose what we could possibly be. It is time to reclaim who we’re and who we will be. If we study to be uniquely ourselves, we is usually a unique and genuine chief too.
(The creator is President, 82.5 Communications, North, The Ogilvy Group)


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