Taking to Twitter, the veteran lyricist puzzled why anybody would have an issue with using the phrase ‘Jashn-e-Riwaaz.’ The commercial was withdrawn final week.
Lyricist Javed Akhtar, recognized for talking up on controversial points, on Thursday described as “crazy” the latest controversy surrounding Fabindia, that noticed the retailer withdraw an commercial through which using an Urdu phrase led to a misunderstanding that it was getting used to explain Diwali. Taking to Twitter, Akhtar mentioned he couldn’t perceive why anybody would have an issue with the mentioned ad marketing campaign.
Also Read | Fabindia withdraws Diwali ad after row over Urdu phrase
“I failed to understand why some people have any problem with Fabindia’s Jashn-e-Riwaaz, which in English means nothing but a ‘celebration of tradition.’ How and why anybody can have problem with that? It is crazy,” the veteran songwriter tweeted.
Last week, Fabindia cancelled the ad, after receiving extreme backlash from the ruling Bharatiya Janata Party (BJP) and a number of other right-wing teams. BJP parliamentarian Tejasvi Surya, who heads the get together’s youth wing, the Bharatiya Janata Yuva Morcha (BJYM), was amongst those that got here down closely on the marketing campaign.
Also Read | Fabindia, different manufacturers which offended boycott brigade
“As we welcome the festival of love and light, Jashn-e-Riwaaz by Fabindia is a collection that beautifully pays homage to Indian culture,” the retailer had tweeted on October 9, saying the clothes line. However, after the furore led to the withdrawal of the ad, it clarified that Jashn-e-Riwaaz was not its Diwali assortment, including that its clothes line for the competition could be referred to as “Jhilmil si Diwali” (glittering competition of lights).
Akhtar’s tweet additionally comes three days after one other model, Dabur, withdrew an ad that includes a lesbian couple celebrating the competition of Karwa Chauth. Released on October 23, a day earlier than the competition, it was withdrawn after the Madhya Pradesh authorities warned of authorized motion.