Jewellers expect sales during Akshaya Tritiya to surpass 2019 level

With the financial actions rising steadily after two years of COVID-related disruptions, jewellers are upbeat about this Akshaya Tritiya, anticipating sales to surpass the 2019 ranges.

However, a few of them really feel that the current surge in gold costs might grow to be a hindrance.

Akshaya Tritiya will likely be celebrated throughout the nation on May 3.

Gold costs are ruling over Rs 52,000 per 10 gram on MCX, whereas within the worldwide markets it’s traded at USD 1,897 per ounce.

“We should see Akshaya Tritiya buying transcend the temporary barriers that sharp spikes in domestic prices have placed on gold buying since April. In India, gold enjoys a strong cultural association marked by economic undertones with auspicious festivals, and millions of people would habitually buy gold, at least make a token purchase, on Akshaya Tritiya,” mentioned Somasundaram PR, World Gold Council Regional CEO, India.

With common sentiment boosted by easing of Covid restrictions, financial development coupled with inflationary expectations ought to assist increased in-store gold shopping for during this festive season, although worth volatility will act as a headwind, he famous.

“The perceptible intensity of marketing campaigns underpinned by new digital and omni-channel retail strategies of many players will have their impact too on rising demand during this Akshaya Tritiya,” he added.

The All India Gem and Jewellery Domestic Council (GJC) chairman Ashish Pethe mentioned the spike in gold worth has affected the pre-bookings, nonetheless, as the costs have come down since the previous couple of days the demand is anticipated to develop.

“Looking at the current gold prices scenario and the positive consumer sentiment, we expect the jewellery sales during this Akshaya Tritiya to be more than 5 per cent than the 2019 level,” he added.

Malabar Gold and Diamonds Chairman Ahammed MP mentioned that a lot of individuals are anticipated to participate within the gold shopping for ritual during the competition day.

“There’s more store walk-ins during festive seasons as always, however, the purchase volume has slightly decreased. There’s a higher number of customers coming to purchase jewellery, but there’s a 20-25 per cent decrease in the sales volume at an all-India level,” he famous.

The rising gold charges is certainly an essential issue, nonetheless, the market will develop stronger, he mentioned.

“We are definitely expecting to surpass the previous year’s demand as people are still buying gold, the only difference is in the volume,” he added.

WHP Jewellers director Aditya Pethe mentioned that is the primary Akshaya Tritiya after 2019, when the shops aren’t beneath lockdown and issues have bounced again to regular.

“We are witnessing good footfall since 2021 Diwali, as consumers are catching up on lost time and have weddings planned. This year, Gudi Padwa witnessed a very good response and sales, so we are hoping that Akshaya Tritiya too will surpass our sales expectations. We feel that heavy jewellery in gold and diamonds will be in high demand as there are a lot of weddings planned,” he added.

Betting massive on the continued wedding ceremony season, PNG Jewellers Chairman and Managing Director Saurabh Gadgil mentioned the market seems to be constructive with a whole lot of footfalls within the shops.

“With the ongoing wedding season and a lot of pent-up demand, we expect the industry to sell around 20 tonnes on Akshaya Tritiya this year. In 2019, the industry did business of around 15-18 tonnes during the festival,” he added.

Arun Narayan, VP, Category, Marketing and Retail, Tanishq, mentioned the business didn’t have a good time Akshaya Tritiya for the final two years due to Covid and the pandemic associated disruptions.

“We are witnessing normalisation of gold prices, which has come down, and so far the positive market sentiment in April has given us encouragement. We expect the Akshaya Tritiya this year will be better than 2019,” he added.

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