Researchers said that to avoid the Covid-19 epidemic, families around the world are trying to strike a balance between daily routines and other emotionally laden and inspirational activities that face enormous disruption in their everyday lives Are beyond their daily schedule. For many families, life has become more uncertain, anxious and quick.
“Instead of a combination of strategic activities and streamlined decisions, we found that when normalcy is suddenly interrupted, family care looks like a complicated improvisation dance,” Dr. Said Pilar Rosas Gavaria, lecturer in marketing at the University of Birmingham. In uk
While there has been a lot of talk about how COVID-19 has “slowed down” family life, the study conducted in the Journal of Marketing Management by researchers at the University of Birmingham, University of Melbourne and Adolfo Ibáñez University in Chile Is that it is not so for every family.
Teams found that while family life such as Covid-19 is facing unplanned disruptions, while some families may enjoy more free time, as they are not commuting, others face unprecedented circumstances , Such as interrupted careers, caring for others and suffering loss. of income.
“We should avoid making assumptions about how families are affected in the same way. Many families are struggling with mental health while others are coping well. Many have lost friends or family members, others have lost Haven’t done, “Gaviria said.
In particular, families who already deal with more intensive care needs – such as those who are members of a family with a chronic health condition – must perform their dance through unplanned disruptions such as the Covid-19 crisis.
In his study of families living with children with diabetes, he found how, amidst the chaos, each family would find its own style of ‘dancing’ through the constraints of their lives by advancing ‘grounding’ and ‘aerial’ activities. is.
The authors also found that this process often occurs spontaneously and invisibly, and is usually led by a family member who “orchestra” on resources to help his family develop their ‘dance’ And have talent.
“Continuing that ‘dance’, it is essential for the family to balance the ‘grounding movement’ with the ‘aerial moves’ that soothe, inspire and inspire family members.”
For example, both ‘grounding’ activities – such as weaving, gardening and baking – are combined with ‘Hawaii’ activities – such as being helpful in the community, supporting local shops, fisheries and farms, providing comfort to families Works well for
Goal said, Gaviria should help families gather resources for the movement (energy, time, focus, hope in the future), rather than telling them how to proceed by setting very strict rules. Which not everyone can follow.
The authors wrote, “Organizations should strive to better understand the needs of individual employees and their families and think about how they can support them that these needs are different and they evolve over time.”