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Analyst Corner: Colgate-Palmolive expects sales to be augmented

Toothbrush volumes have additionally recovered meaningfully (our view: flat in 2Q vs c.-35% in 1Q).

We interacted with the Colgate administration for a enterprise replace. Following are our key takeaways, Volumes, Colgate’s toothpaste volumes have improved from 1Q (-4% y-o-y) ranges and are witnessing development (our estimate: early mid-single digits in 2Q). Toothbrush volumes have additionally recovered meaningfully (our view: flat in 2Q vs c.-35% in 1Q). Trade channel, Colgate expects sales to be additional augmented by some trade-channel filling that had diminished in 1Q; nevertheless, channel stock remains to be under pre-pandemic ranges

Pricing, While the corporate has but to enforce its annual value hike (often in April), promotions have been withdrawn in April-May, yielding an oblique value hike (our estimate: c.2-3%), supporting worth development.



Naturals, Naturals toothpaste class development has moderated vs earlier and so has the extraordinary aggressive depth. Recent launches, While general premiumization is unlikely to be a precedence within the present powerful surroundings; Colgate’s latest launch ‘’Colgate Charcoal Clean Black Gel’’ toothpaste has carried out very properly, even throughout the pandemic.

Palmolive, Personal care merchandise (i.e., physique washes, hand washes, sanitizers) are doing properly within the present surroundings of elevated hygiene consciousness. Market share, Overall market share (Nielsen knowledge) continues to be steady (c.52%); nevertheless Colgate appears to be rising quicker than trade development. The firm’s share within the naturals’ class can be steady.

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