Nykaa trades lower for fourth straight day; slides 17% from lifetime high

Shares of FSN E-Commerce Ventures (Nykaa) have been down 2.55 per cent at Rs 2,135 on the BSE in Tuesday’s intra-day deal forward of the lock-in interval of anchor buyers getting over. The stock of style and cosmetics on-line retailer was buying and selling lower for fourth straight day, falling 14 per cent through the interval.

The lock-in interval for anchor buyers will recover from on Wednesday, December 8. The company had raised Rs 2,396 crore from anchor buyers forward of its preliminary share-sale final month. The company had allotted a complete of 21,296,397 fairness shares to anchor buyers at Rs 1,125 a share, aggregating to Rs 2,395.84 crore.

With the previous 4 days’ decline, it has corrected 17 per cent from its high of Rs 2,574 hit on November 26, 2021. The stock hit a low of Rs 1,994.10 on its itemizing day i.e. November 10, 2021.

At 10:58 am, Nykaa was buying and selling 1.5 per cent lower at Rs 2,158 on the BSE, as in comparison with 1.5 per cent rise within the S&P BSE Sensex. A mixed 8.3 million fairness shares had modified fingers on the counter on the NSE and BSE.

FSN E-Commerce Ventures, extra generally often known as Nykaa, is a client know-how platform, delivering a content-led, way of life retail expertise to customers via its various portfolio of magnificence, personal care & style merchandise together with their very own model merchandise.

Nykaa had made a powerful stock market debut because the shares had ended at Rs 2,207, a hefty 96 per cent premium over its problem worth of Rs 1,125 per share, on the BSE. The company is among the many top-50 most valued firms when it comes to market captialisation within the nation.

Nykaa’s web revenue fell 96 per cent to Rs 1.1 crore within the September quarter on a year-on-year (YoY) foundation and 69 per cent, in contrast with the June quarter. Revenue from operations grew 47 per cent YoY at Rs 885 crore.

Nykaa’s advertising and marketing and promoting bills grew 286 per cent to Rs 121 crore within the September quarter, in contrast with Rs 31.5 crore within the year-ago interval. The company mentioned advertising and marketing and commercial expense have been increased on account of mass media advertising and marketing marketing campaign geared toward constructing model consciousness and better buyer acquisition prices to amass new clients. However, the company mentioned its gross revenue margin improved 345 foundation factors to 42.7 per cent within the September quarter.

The company’s business relies on the expansion of on-line commerce business in India and its skill to successfully reply to altering person behaviour on digital platforms.

“If FSN is unable to manage its growth or execute its strategies effectively, its business plan and expansion may not be successful, and its business and prospects may be adversely affected. If the company fails to acquire new consumers or fails to do so in a cost-effective manner, it may not be able to increase revenue or maintain profitability are among key concerns,” HDFC Securities had mentioned in a IPO notice.

“We are bullish on this counter and see it as a good bet for the long term. Investors might book some quantity considering the bumper listing premium and keep remaining shares for the long term. Anyone who wishes to enter fresh shall wait for little declines near 1900-1850 levels. Stop Loss – 1650 & target – 2600,” Rahul Sharma, Co-Founder, Equity99 had mentioned after bumper itemizing of Nykaa.

“Apart from leadership in online BPC in India, Nykaa is also one of the fastest growing fashion platforms in India based on GMV (Gross Merchandise Value). Nykaa’s key strengths lies in its inventory-led business model for BPC segment, which allows it to offer authentication for all its products and ensures availability and efficient distribution. We like Nykaa given its leadership position in online BPC market, customer centric approach, profitable tech platform and capital efficient business model,” Sneha Poddar, AVP Retail Research, Motilal Oswal Financial Services mentioned publish itemizing of the company.

Dear Reader,

Business Standard has at all times strived laborious to offer up-to-date info and commentary on developments which might be of curiosity to you and have wider political and financial implications for the nation and the world. Your encouragement and fixed suggestions on tips on how to enhance our providing have solely made our resolve and dedication to those beliefs stronger. Even throughout these troublesome occasions arising out of Covid-19, we proceed to stay dedicated to protecting you knowledgeable and up to date with credible information, authoritative views and incisive commentary on topical problems with relevance.
We, nevertheless, have a request.

As we battle the financial influence of the pandemic, we want your assist much more, in order that we are able to proceed to give you extra high quality content material. Our subscription mannequin has seen an encouraging response from a lot of you, who’ve subscribed to our on-line content material. More subscription to our on-line content material can solely assist us obtain the objectives of providing you even higher and extra related content material. We imagine in free, honest and credible journalism. Your assist via extra subscriptions can assist us practise the journalism to which we’re dedicated.

Support high quality journalism and subscribe to Business Standard.

Digital Editor

Back to top button