Money

Eko partners with TERA Finlabs to provide affordable credit to its 300K merchant network

With entry to potential debtors and their proprietary knowledge, any enterprise can now provide credit merchandise by partnering with platforms like TERA.

Embedded lending options are rising in reputation and are set to grow to be one of many subsequent large disruptions in client lending. The pandemic has accelerated the tempo of strategic partnerships within the monetary providers area. Today, Eko and TERA Finlabs joined arms to provide custom-made embedded credit options for Eko’s merchant network. By using TERA’s lending platform and danger administration capabilities, Eko will provide short-term credit line options to assist its merchant partners get entry to affordable credit.

Speaking on the partnership, Pradeep Rathnam, CEO, TERA Finlabs, stated, “Embedded lending solutions help consumer platforms offer tailor-made credit products to their customer and channel partner network, something that traditional financial institutions don’t offer. As a Risk Technology platform, we take a data-driven risk management approach to develop credit products that work for both our partners and their customers. We are excited to be partnering with Eko and helping them fulfill their vision of providing affordable and accessible financial services for the unbanked sectors in India”. TERA Finlabs is a Bengaluru-based start-up that gives know-how, danger, and capital options to allow modern embedded financing options for companies.



Through this partnership, TERA will provide its total know-how stack, danger administration capabilities, and capital options to create and allow a credit line for Eko’s merchant network. Merchants will now find a way to use the credit line and provide a big selection of Eko’s digital providers to finish shoppers. This will maintain credit prices low for retailers who may have the choice of drawing smaller quantities in accordance to their requirement and settling it in day by day.

“We are delighted to partner with TERA to enable us to offer customized credit solutions for our retail merchant base. This will go a long way in deepening our relationships with our partners and helping them increase their overall business. Having access to credit will now allow all Eko channel partners to efficiently serve the needs of millions of non-salaried gig entrepreneurs and workers who use our services to remit funds and perform other digital transactions,” stated Abhinav Sinha, Co-Founder, Eko.

Founded in 2007, Eko is a number one home participant in offering accessible banking providers to unbanked clients in India, particularly the low to reasonable revenue migrant staff. Eko permits over 10 million transactions a month and has served over 5 crore clients to date by its network of over 3,00,000 retailers.

“Today, our merchants’ business volume in our platform is an outcome of the liquidity he sets aside daily. However, considering the complexity of their core business, they are always exposed to some ad-hoc requirements. Our deep understanding of our merchants based on our relationship allows us to offer credit solutions and enables them to leverage the real business opportunity on the platform,” added Sinha.

With entry to potential debtors and their proprietary knowledge, any enterprise can now provide credit merchandise by partnering with platforms like TERA. “Information asymmetry has been the biggest bottleneck in delivering consumer credit in India. Providing credit solutions at the point of sale or point of need makes credit delivery much more efficient. This makes embedded lending a very attractive proposition that can be a win-win for both businesses and their partners,” Rathnam stated.

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