Money

HDFC Life stands with Dabbawalas of Mumbai with ‘PromiseWalaDabba’ Campaign

From final 125 years Dabbawalas neighborhood has delivered well timed tiffins to over 2 lakh clients each single day.

In help of Mumbai’s Dabbawalas, HDFC Life in affiliation with Ketto India has initiated #PromisewalaDabba, a nationwide crowdfunding marketing campaign.

Due to circumstances surrounding the COVID-19 pandemic and the continued lockdown, the Dabbawalas of Mumbai are one of essentially the most affected communities, with motion restrictions and workplaces and industries closed and work at home in impact. The neighborhood had no choice than to return to their respective villages and change to a unique supply of livelihood.


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As part of the campaign, a #PromisewalaDabba will be delivered that includes essential supplies such as staple food ingredients, spices and accompaniments, sanitizers and toiletries.

Contribute towards the cause at https://ketto.org/dabbawala

This is a press release published on behalf of HDFC Life. No part of the article has been edited.

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