How technology is transforming the digital lending landscape for consumers

The accelerated push in direction of the adoption of digital instruments makes technology the key enabler of the digital lending market.

Across the world, each business sector has discovered its path to accelerated transformation as a consequence of the outbreak of COVID-19 and speedy technological adoption, and the monetary sector is not an exception. Technological advances mixed with buyer expectations are altering the manner lenders function. Furthermore, the growing web penetration and adoption of smartphone gadgets are pulling conventional and new-age debtors in direction of digital lending options. According to a survey – round 40 per cent of debtors led by millennials are prepared to maneuver to on-line mode in securing loans fairly than offline channels.

The accelerated push in direction of the adoption of digital instruments makes technology the key enabler of the digital lending market. Contrary to the standard lending market, digital lending combats main challenges of the market that served as the bottleneck of progress for many enterprises and people in India. Customers’ ache factors similar to laborious disbursal course of, complicated eligibility standards and clear credit score historical past to borrow from conventional banks gave rise to digital lending startups. These digital leaders are leveraging the potential of technology to fill the gaps the place banks and NBFCs corporations make the lending course of inaccessible for prospects.

Today, technological developments and digitization are paving the manner for an optimized digital lending house for consumers. From streamlining the course of to facilitating a secured structure is revolutionizing the digital lending business.

Artificial Intelligence (AI)

AI mixed with Machine Learning (ML) algorithms remodel the core lending course of for consumers. It automates redundant administrative duties which might be human-oriented and occupies the workers with strange actions. Digital lenders at this time reap the advantages of AI and ML to free the workers from time-consuming actions and deal with productive duties to foster buyer relationships. For occasion, AI-based chatbots deal with a considerable quantity of buyer interactions that had been earlier dealt with by people.

Furthermore, AI’s predictive evaluation optimizes the lending course of by permitting lenders to deal with buyer engagement and retention. In addition, the new-age technology drives effectivity by empowering digital lenders with fraud detection at an early stage.

Data Science

The digital lending business runs on an unlimited quantity of information for enhanced monetary supply and buyer methods. It performs an important function in designing consumer-oriented digital lending providers to ship worth and safety. The cutting-edge technology helps digital lenders structure information exchanges, standardize and analyze information to know the debtors’ background and make the lending merchandise extra customizable for them. Data Science embedded in digital lending platforms is helpful in a rustic like India the place millennials and non-metro cities are nonetheless untapped for completely different mortgage varieties.

Cloud computing

Cloud computing is making an enormous distinction in the lending market. It solves the uptime issues of the sector by making the complete mortgage disbursal course of faster and simpler than earlier than. It permits lenders to remain forward of the competitors by internet hosting disruptive applied sciences together with AI, ML, Deep Learning, Big Data, and so forth. In addition, with cloud storage, digital lending platforms can centralize information entry that streamlines the mortgage documentation course of and promotes transparency throughout completely different stakeholders similar to debtors, traders, lenders and regulators. Unlike conventional lending processes, cloud repositories supply scalability, information integrity and safety to make an accelerated and secure house for consumers in addition to digital lenders.


New-age prospects look for quicker and hassle-free entry to loans. Many technologically superior digital lending platforms are addressing the business’s previous challenges by means of RPA (Robotic Process Automation). It automates the technique of mortgage initiation, documentation, verifications and different time-consuming duties for an improved buyer expertise. In addition, RPA’s integration with API (Application Programming Interfaces) makes simpler entry to digital lending merchandise whereas enabling greater scope for improvements. Further, it permits digital lenders to entry information from wherever and interact potential prospects in a safer method.


Apart from technology, the digital lending landscape is data-driven. From initiation to underwriting and publish disbursal, digital mortgage processes course of information. It is crucial for digital lenders to capitalize on new technological developments that may assist fasten sure procedures and turn-around instances. With the integration of technology, mortgage processes have turn into extra optimized permitting digital lenders to comply with ever-changing rules, function in diminished time and preserve sturdy methods for shopper safety.

– Ajay Chaurasia, Head of Product, RupeeRedee

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