The National Restaurant Association of India (NRAI), the apex body of the F&B industry, has partnered with fintech start-up Dotpai to build its own technology platform that allows them to use digital ordering, bill settlements and contactless food online. Will enable with payment. DotPe was founded by the then PayU co-founder and managing director, Shailaz Nag.
Earlier this month, the NRAI announced in a press statement that it would “launch a new platform, which will enable online food ordering and delivery services with loyalty programs. It directly supports existing food-tech aggregators, Zomato and Swaggy Will accompany.. The association’s new move aims to reduce the restaurant’s dependence on such an app. ”
Speaking to BusinessLine, NRAI President Anurag Katiyar said that he had been working with the company for the past few months. “DotPe will provide us with a technical solution. The data remains ours, the rate we pay them is fixed, and the bank fees are paid by the customers. ”
NRAI is set to host its second town hall on Saturday to discuss the details of ‘technical solutions for the restaurant industry’.
The current food delivery model has deep discounts, high commissions, no hold on customer data, among other issues. “It is not giving a benefit to the restaurant, but only helping the aggregator app,” it said in a statement.
NRAI has been loggerheads since last year with aggregators such as Zomato and Swiggy. The NRAI had led a “logout movement” to combat deep discounts, predator pricing and commissions, among other issues.
The NRAI is also looking at alternative distribution and logistics companies. It is exploring synergies with social media platforms such as WhatsApp, Facebook and Instagram to provide facilities and visibility for restaurant partners and those who may be members of it.
The NRAI represents over six lakh restaurant businesses. According to Katiyar, so far, “We have received very positive feedback from our members.”
The likes of Dineout, Zomato, and Paytm are already stepping up their platform with contactless food. Zomato has, in fact, taken it up a notch and made its contactless meals free to all restaurants in India and other global destinations for a period of at least six months.
NTRI’s Katriyar said, “Although the charges will not be free, it will decide what other players do. It can be as low as 1”.
By Forum Gandhi