Web entrepreneurs and online marketers tend to overlook the power of email marketing for their online businesses. They use all the other techniques to reach their customers, but they fail to harness the full potential of email marketing.
Over a period of time, small business owners and marketers have lost interest in email marketing. They believe that a paid campaign running on Google Adwords gives them a better return on money than wasting time and resources collecting emails.
But let me tell you that if you don’t keep a database of the people who visit your site, you are leaving a lot of money on the table.
Before listing the benefits of email marketing for your business, I need to explain why I wrote this article in the first place. Well! This is because email marketing has taken a huge hit over the past few years.
Some of the reasons why email marketing has become so unpopular are:
No quality database of email directories: Paid email directories contain outdated email addresses and nothing relevant to your business. So marketers have stopped buying them because don’t get a sale.
Suitable type of software tools: The second reason is correct email marketing tools . Business owners are not Investing in the right kind of software tools that can help you collect emails that are relevant and targeted to your business.
Phishing and scam: Email marketing has suffered greatly from phishing and email scams. People’s inboxes are flooded with scam emails, which is why marketers have become wary of email marketing.
However, you cannot overlook the power of email marketing because email marketing has more benefits than drawbacks. Here are some of them.
1. Oriented and action oriented
When it comes to sales, no one can beat email marketing. Email marketing is so targeted and action-oriented that if you have a good product, the success rate is over 2%.
You could easily sell to your customers compared to other ways of selling online. However, one thing you need to keep in mind is that the database of the collected email must be of higher quality.
There is no other strategy that is more targeted and action-oriented towards your customers than email marketing.
2. Seize the future: mobile devices
The future of marketing is mobile phones or handheld devices. If you are a small business owner or multinational corporation, the future of marketing is mobile phones. Customers are moving from desktop or laptop computers to portable devices.
Various researches have shown that 90% of smartphone users use their phone primarily to access their email account. Therefore, email marketers have a great opportunity to expand their business to mobile phone users.
Small business owners should take advantage of this email marketing opportunity and sell their product or build a brand at the expense of mobile phone users.
3. Cheaper than running a paid campaign, therefore higher ROI
Typically, if you want specific customers to be ready to buy, then you choose to run a paid campaign like Google. Adwords. However, a campaign could cost you a lot of money depending on the competition for a particular keyword.
However, if you have an email list of a few thousand people, you will get targeted customers and the cost of sending emails is negligible. Yes, all you need is to collect emails relevant and high quality.
The return on investment is really high with email marketing compared to other forms of marketing.
4. Easy to manage, track and measure your customers
Email marketing is easy to manage and track. You can track through any analytics software such as clicking, unsubscribing, bouncing messages, etc.
You can measure every detail, such as positive or negative responses, and you can do a cost benefit analysis very easily.
Furthermore, you can also follow your clients and establish a personal relationship with them. Email marketing could help you build a brand for your business.
5. The best software available to compile a database
Email marketing has become much easier due to the evolution of technology. Today, there are dozens of software available to collect quality and most relevant emails from visitors to your site.
There are many autoresponders that you can incorporate into your website and compile an email list of your potential customers. This has really made email marketing a lot easier.
6. Better than social media
Finally, I would say that email marketing is a much better form of marketing than social media platforms like Facebook and Twitter.
This is a simple reason why social media visitors are less likely to become your customers because the traffic is not targeted.
However, an email campaign is targeted and everyone on the list could be your potential customers.
These are some of the reasons why email marketing is still the best form of marketing for small businesses. But I would like to warn you here that email marketing would only work if you are focused on collecting relevant and quality emails.
Create a database that is real and of high quality, otherwise email marketing would fail.