Amazon ropes in Amitabh Bachchan to be Alexa’s first Indian celebrity voice

Piku-starrer will be the first Indian celebrity to voice Alexa.

You will quickly be in a position to discuss to Amitabh Bachchan, and that too from the consolation of your property. Amazon has roped in Big B, who wants no introduction, to be Alexa’s first Indian celebrity voice. Come 2021 and you’ll be in a position to pay attention to climate updates, poetries, jokes, recommendation and motivational quotes from Alexa voiced by none apart from Amitabh Bachchan. The expertise will be paid and can be launched subsequent 12 months you’re additionally free to take a look at the characteristic. Users could have to say “Alexa, say hello to Mr Amitabh Bachchan” to their Alexa-enabled machine.

It is to word that the Piku-starrer will be the first Indian celebrity to voice Alexa. Prior to him, famend Hollywood actor Samuel L Jackson lent his voice to Alexa final 12 months in September. His voice is enabled for US English options. According to Amitabh Bachchan, he’s excited to be part of this voice expertise that’s in partnership with Amazon and Alexa. “Technology has always given me an opportunity to adapt to new forms. With voice technology, we are building something to engage more effectively with my audience and well-wishers,” he mentioned.

According to the corporate announcement, the Bachchan Alexa ability is catered for Indian audiences solely. As per the preliminary demo, the actor will converse in Hindi. If there isn’t a readability, the actor may even be talking in English.

Amazon India’s Alexa experiences chief Puneesh Kumar mentioned that each Indian who has grown up watching Bollywood, has a memorable expertise with Amitabh Bachchan’s voice. He added that the mix is ready to ship an ideal pitch that’s anticipated to delight in addition to simplify the lives of our clients. “We are excited to see how our customers will respond when they use Alexa and hear his voice,” Kumar added.

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