Technology

Data consumption on OTTs surges 947% in March-July

Ericsson’s Mobility Report (June 2020) projects average traffic per month with additional smartphones up to 25 GB a month by 2025, with an additional 410 million smartphone users expected to be added during the same time frame.

Covid-19 and the ensuing lockdown opened the floodgates in the demand for data as work from home (WFH) became a reality. In the nearly four-and-a-half months starting in March, India’s data consumption grew at a scorching pace with demand on OTT and VOD platforms growing 947% faster than it did in February, signaling that the rally was yet Is more than.

According to the Frankfurt-based Internet Exchange, data consumption on Day-Six, OTT and demand during February (April) and on the VOD platform increased by 249% compared to February 2020. During March to July 18 this demand increased manifold. Up to 947%. For comparison, Nokia’s annual Mobile Broadband India Traffic Index (February 2020) spends an average of 70 minutes per day on the OTT platform.

Speaking with FE, DE-CIX India senior VP and head of national sales, Sudhir Kunder said that the current change in people’s personal and professional lives is to be here.

Regarding future data consumption, he said, “While I wouldn’t say that from July to October-November you will see another spike of 900%, but the consumption pattern is going to be the same as the lives of people are now in this new Has started revolving around. The lifestyle of working from home ”.

Ericsson’s Mobility Report (June 2020) projects average traffic per month with additional smartphones up to 25 GB a month by 2025, with an additional 410 million smartphone users expected to be added during the same time frame.

DE-CIX data shows that gaming follows OTT and VoD with consumption of 555% between February and July 18, compared to February 2020. Even during April – July 18, the demand for content delivery network (CDN) increased by 134%.

The Frankfurt Internet Exchange is the world’s leading interconnection platform, which manages 9 terabytes per second (Tbs) of peak traffic. In India, it operates exchanges in Mumbai, Chennai, Delhi and Kolkata.

Kandar said that the demand for data is increasing every day, for example, a major telco sold around 4 lakh dongles in April. Linode, the world’s largest independent cloud service provider, agrees.

Ashwin Kumar, director (data center and cloud operations), Lindode India, said, “The first two-week lockdown saw a nearly 100% increase in demand. That spike increased usage by almost 75%. Enterprises like Pharma and IT grew. Deployment of computation and storage schemes. Significant demand came from Delhi, Bangalore, Hyderabad and Mumbai.

On the current scenario and what it means for Internet exchanges, Kunder said, DE-Six has prepared for the future and currently it can handle 25 TBS of data traffic. It has already augmented its network during February-March. “We had this foresight that is bearing fruit. For any exchange today, my traffic can flow at 250 gigabits / second and my traffic consumption has increased drastically. We touched 1-1.2 TBS in India for some time and then came down. We do anywhere between 740–980 gigabits / second. But the network is ready for more. ”

Kandar said that the next wave, which Indian commercial space is witnessing, is the cloud. “Cloud adoption will make a big jump. From the IT-ITeS point of view, a lot of CIOs / CEOs have gone back to the drawing board and it has been said that Waste to be done in other areas has been remodeled for quick adoption of the cloud.”



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