Technology

Google says it won’t track you after third-party cookies are phased out

Google final year introduced that it would slowly phase-out the help for third-party cookies on Chrome web-browser. Today, the company introduced that it won’t be monitoring netizens utilizing a separate set of identifiers as soon as the third-party cookies are phased out utterly.

Google in a weblog submit in the present day defined that it is not going to be constructing its personal identifiers after it phases out third-party cookies utterly. “Today, we’re making explicit that once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products,” David Temkin, Director of Product Management, Ads Privacy and Trust wrote in a weblog submit.

“Instead, our web products will be powered by privacy-preserving APIs which prevent individual tracking while still delivering results for advertisers and publishers,” the Google govt added.

That stated, the company additionally clarified that it won’t eliminate focused promoting utterly both. It will simply substitute the older and extra invasive promoting approach with a brand new technique that whereas being much less invasive is able to delivering comparable outcomes. As per a report by The Verge, the company’s various to the outdated technique is known as Privacy Sandbox, whereby the company hides a person’s identification in a big group of customers with comparable pursuits. Ads are then focused to those bigger teams as a substitute of particular person customers.

“Our latest tests of FLoC show one way to effectively take third-party cookies out of the advertising equation and instead hide individuals within large crowds of people with common interests. Chrome intends to make FLoC-based cohorts available for public testing through origin trials with its next release this month, and we expect to begin testing FLoC-based cohorts with advertisers in Google Ads in Q2,” Temkin added.

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