Technology

Instagram Reels Gets ‘Branded Content Tag’ Feature

Instagram has introduced new updates for branded content material on its platform, together with the ‘Branded Content Tag’ characteristic in Reels. Instagram has launched the branded content material tag to Reels, and it’ll quickly be launched to Live as nicely.

“We want to ensure creators can clearly disclose when they’re creating branded content, no matter what format they choose to use. To help increase transparency, the Branded Content tag is launching in Reels today, and will begin testing in Live in the coming weeks,” Instagram said in an official weblog publish.

Instagram can be launching a brand new workflow the place advertisers will be capable of create Branded Content advertisements with out the necessity for them to publish organically on Instagram first.



As a consequence, manufacturers may have extra flexibility with fewer constraints once they need to run Branded Content advertisements.

Branded Content advertisements in Instagram Stories can now embody tappable parts, resembling @mentions, location and hashtags.

“We want brands to have access to organic Stories’ creative that is native and authentic to the Stories experience,” mentioned Instagram in its weblog publish.

Instagram lately launched the flexibility for companies and creators to set a minimal age for his or her branded content material feed posts on Instagram.

Now creators can select to set a default minimal age or a minimal age for particular nations, or a mix of each.


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