Technology

Sports IoT platform FanPlay moves to Microsoft Azure cloud, plans to augment engagement for Chennai Super Kings fans during IPL 2020

FanPlayIoT has deployed its platform during the Indian Premier League (IPL) this 12 months.

FanPlay, Sports IoT platform has paired up with Microsoft to use the corporate’s cloud platform Azure and supply a seamless expertise for customers. The integration of superior wearable applied sciences and Azure’s deep analytics and cloud in FanPlayIoT is anticipated to allow customers to expertise health actions in addition to sports activities in a extra interactive method. “The platform captures the emotions of sports enthusiasts, through wearables and IoT devices, and quantifies fans’ expressions through a unique FanEmote metric derived from a combination of verbal, emotional and motion vectors,” the corporate stated in a press release.

The platform can even let the customers understand their well being and wellness objectives, and it’ll additionally provide professional recommendation straight from sporting legends and coaches. Apart from a real-time interplay with the sports activities gamers, sponsor manufacturers related to FanPlayIoT can even give customers some rewards. According to Sangeeta Bavi, Director, Startup Ecosystem, Microsoft India, proper now the occasions are such that everybody is reimagining experiences for the digital world. Due to Coronavirus pandemic, matches are being held in restricted settings and in such a state of affairs, use of FanPlayIoT will be partaking and related. “Being powered by Microsoft’s scalable and secure cloud platform allows FanPlayIoT to engage with varying audiences and improve their experiences with intelligent feedback loops,” stated Bavi.

Notably, FanPlayIoT has deployed its platform during the Indian Premier League (IPL) this 12 months. The thought is to augment engagement for the fans of Chennai Super Kings (CSK). FanPlayIoT platform will assist the Chennai cricket staff sense the motions in addition to feelings of fans on a real-time foundation during the matches. It has been designed with a sensing community that features apps and quite a lot of wearables and IoT gadgets together with the combination of social media through Microsoft Dynamics 365.

“Our Azure-based platform captures the fan passion quotient in real-time and enables us to reward those super fans through brand partnerships using neuromarketing principles,” stated Dr Mohan Kumar, Founder, FanPlayIOT.

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