Technology

WhatsApp’s added two new, handy features for its business users and this is how they can help you

WhatsApp has expanded its choices for business users and has added a couple of handy features that make the purchasing expertise higher. They have introduced two features that can make WhatsApp Business, which is the e-commerce facet of the messaging app, extra business-friendly and simpler to make use of.

These new features embrace higher assist for WhatsApp catalogs on desktops and the choice to cover objects which can be out of stock.



WhatsApp had launched Catalogs for WhatsApp Business in 2019 and it allowed companies to create a storefront and additionally menus of the merchandise they promote. The Facebook-owned messaging platform has stated that it has over 8 million business catalogs worldwide, out of which 1 million is in India. However, companies can solely create and handle these Catalogs from cellular now.

This is how the brand new business features on WhatsApp can help you

The newest function replace will now enable business homeowners on WhatsApp to do the identical from WhatsApp internet and desktop purposes. This can be very useful for established companies that may have already digitised their programs via the ERP (Enterprise Resource Planning) software. WhatsApp would possibly now enable these ERP programs to be built-in into it, however companies can now get work completed from their laptops and desktops.

The second function replace permits companies to quickly conceal objects which can be unavailable or out of stock for clients. This function is obtainable on most e-commerce platforms, meals, grocery supply platforms, and so forth – anywhere the place a dynamic storefront is required. This will let sellers change their menus and keep away from delays in supply or whereas taking orders for merchandise that aren’t at the moment obtainable.

These two new features put WhatsApp Business on a greater footing to compete with different platforms and the company has been making an attempt to get extra small companies on board whereas making an attempt to compete with different supply companies within the market. Given the 1 million Catalogs WhatsApp already has in India, the platform has a large consumer base already, however higher features are all the time invaluable additions.


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