Themed homes poised for robust growth in India: Lincoln Bennet Rodrigues, The Bennet and Bernard Company

In an unique interview with FE Online, Lincoln Bennet Rodrigues of the Bennet and Bernard Company talks in regards to the influence of the pandemic on themed homes in India and shares his business outlook.

Driven by constructive sentiment drivers, themed homes are poised for robust growth in the close to future in India. Given the beneficial financial situations and market sentiments, themed homes are most certainly to turn out to be a well-liked selection amongst patrons going ahead. The general concern about COVID has shifted focus in the direction of security and has intensified the necessity for large-themed homes that supply tranquility, says Lincoln Bennet Rodrigues, Chairman and Founder, The Bennet and Bernard Company.

In an unique interview with Sanjeev Sinha, he talks in regards to the influence of the pandemic on themed homes in India and shares his business outlook. Excerpts:

How has the pandemic impacted the growth of themed homes in India?

Since the pandemic, each particular person in the nation has been financially impacted, and they’ve turn out to be extra aware of the place they need to make investments their money. People had been introduced nearer to their homes, which modified shopper behaviour in phrases of needing an surroundings that mirrored their tastes. People who owned and lived in extra purpose-oriented homes acknowledged the necessity for better areas and a greater ambiance, which has resulted in a growth in demand. As a results of the pandemic, individuals have additionally realized the worth of life and the importance of high quality of life. Consumers in this group prefer to stay in the best-located themed home that meets all of their necessities. With Goa having one of many biggest high quality of air, a way of openness, and qualities similar to seashores, great eating out, woods, and heritage, it shortly turns into the first-choice vacation spot for people who wish to stay a greater life-style.

What is attracting the patrons in the direction of themed homes?

Holiday villas in Goa have lengthy been a dream for many higher center class individuals dwelling in different states, significantly in Tier 1 cities. In India, there are eight Tier 1 cities, all of that are state capitals. It additionally attracts Indians who’ve settled abroad for work, similar to HNIs, NRIs, and retirees returning to their native nation. Holiday homes in Goa have been proven to be the best in phrases of capital appreciation since themed homes are distinctive and usually have better aesthetics and character since they’re designed expressly to offer potential purchasers with an expertise. Furthermore, the premium mattress and breakfast rental mannequin for villas with non-public swimming pools generates a return of as much as 10–14 p.c for the homeowners. The general concern about COVID has shifted focus in the direction of security and has intensified the necessity for large-themed homes that supply tranquility.

What is the age bracket of shoppers shopping for themed villas?

Consumers between the ages of 35 and 60 are most certainly to buy themed villas. These villas are largely bought by the higher center class working and retired Indian households, in addition to HNIs and NRIs. We have additionally seen an inflow of millennials shopping for themed villas as an funding.

From the place the interiors of themed homes are sourced for?

Bennet & Bernard Custom House Pvt Ltd has inside designers and decorators who produce artistic endeavors in Goa luxurious homes. It is one in all Goa’s fastest-growing and often is the youngest, vision-driven actual property builders. Materials are sometimes acquired from Rajasthan, Gujarat, Bangalore, and Hyderabad, in addition to a few of the biggest in-house artisans who create bespoke furnishings and materials for us. The company additionally has an in-house architect and sources vintage and heritage interiors throughout the globe for themed homes.

Any specific sector shopper displaying curiosity in these themed homes?

We attraction to a variety of buyer teams in India and all through the world. Businessmen, IT officers, capital acquire buyers, socialites from Delhi and different Tier 1 cities, the movie fraternity, Mumbai’s Upper Middle Class, authors, content material producers, company officers from India, and retired Indians, NRIs, and HNIs from overseas are among the many most distinguished.

How is the logistics and provide chain managed for setting up themed homes?

Bennet & Bernard’s workforce is principally in-house, due to which holding the tempo of development regular through the pandemic was simpler. The company gives homes, welfare, and healthcare for its staff and presides over security precautions to create a protected work surroundings for them to stay in. Bennet & Bernard, as Goans, imagine that though Goa has such excessive potential, we’d relatively conceptualize a restricted variety of tasks however develop in phrases of high quality, aesthetics, and expertise, and select high quality purchasers who worth our work and discover pleasure in what we have now created for them. Having stated that, Bennet & Bernard has at all times diversified its growth by means of F.M.C.G. (Fast Moving Consumer Goods) with our line of premium chilly cuts model “Artisan Deli” and retail, similar to our Black Vanilla Gourmet retailer, which is the primary of its form in Goa. Bennet & Bernard invests fairly a bit in R&D to fulfill worldwide requirements of merchandise and expertise, predominantly for Goans and additionally for the Pan-India market.

How many themed villas had been constructed through the pandemic and what are your growth plans for this year?

During the pandemic, a number of themed villas had been constructed. Themed residences are a USP that Bennet & Bernard pioneered, one thing not many luxurious dwelling builders have achieved. This offers Bennett & Bernard a bonus over its competitors. The concept was so as to add worth by offering the proprietor’s exclusivity over every project, which provides them a bonus in the case of second gross sales, ensuing in larger asking costs. 

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