Although one in every four PC users in India lost their content or data, research by Western Digital shows that one in every two respondents does not have a full backup of the content. About 84% of respondents blame a virus attack, system crash, or a forgotten password as the top reasons for losing their data. Sudhir Chaudhary pointed out in a recent interview that punctuality and exhaustion of the data backup process are seen as major inhibitors to support their content, Jaganathan Chelia, Director – Marketing, Western Digital India. Excerpts:
Tell us about some key findings from your study.
Our objective with this report was to understand that it becomes difficult for people to value their data, especially when there is a high probability of losing it for malware, theft, technical issues, etc. We had a hunch but the percentage of people losing their data was higher than we expected, as reports indicate that one in four PC users lost their data due to a virus attack, computer failure, or device theft.
While there is a significant difference between the nature of the content manufactured on our computers and our smartphones, it is a top priority for both backups. We find that data is becoming the major driving force and currently, it is considered one of the most valuable assets. Reports state that 25% of PC users have lost their data in the past; Therefore it becomes even more important for secure backup.
One in five PC users do not backup their data? According to you, what is the reason for this behavior?
When we understood deeply to understand the high level of inertia towards backing up data, we realized that there is a situational aspect to the behavior as well as to it. The behavioral aspect is more important because people believe that it takes time to back up data, and its importance affects us once the data is lost.
The second aspect is the stigma that the process of backing up data is tedious. However, we are living in an amplified world where we have an app not only on our smartphones but also on our computers. The solution Western Digital offers is a combination of portable storage through a hard-drive range, including the latest version of My Passport HDD (up to 5 TB of capacity) and the WD Discover application for easy and secure transfer.
What are the different ways that PC users usually backup their data?
Indian users store data in pieces and often use USB due to their probability and compactness. However, USB drives are not designed to back up your data because they are comparatively small and can be inaccurate due to their small size. Other specific methods are portable storage solutions such as microSD card and cloud storage.
Studies show that Indian users feel more comfortable with backing up their data on physical drives. Users mostly store their data on their PC drives that come with up to 1TB of storage and for complete backups, it is recommended that users have the same or more capacity external drives, which contain security encrypts .
What are the latest innovations on WD products?
Our products come with an in-built software application – WD Discover, designed to benefit our consumers. One of the major backup challenges emerging in our report is process exhaustion. However, with the WD Discover application you can do smart modeling, that is, you can start the backup from where you left it. The app allows users to perform incremental backups. The other feature of this app allows you to set your back up deadline like monthly or day-wise and it automates backups accordingly. The app also takes into account content creation on social and digital platforms and allows its users to backup their social media content on external drives.