Technology

Xiaomi and Leica Camera announce tie-up, vow new era of mobile imaging

Xiaomi and Leica Camera have introduced their strategic cooperation in phrases of mobile imaging and the primary imaging flagship smartphone collectively developed by them shall be formally launched in July this year.

Xiaomi and Leica Camera have formally introduced their strategic cooperation in phrases of mobile imaging. The first imaging flagship smartphone collectively developed by the 2 firms shall be formally launched in July this year. Founded in 2010, Xiaomi is at present the world’s third-largest smartphone producer, as per the data offered by the company. In the sphere of imaging, based mostly on Xiaomi’s long-term technical accumulation in lens optics, chips, algorithms, and so on., in addition to its understanding of mobile pictures, Xiaomi gives a pictures experiences spanning portraits, night time scenes, and snapshots.

Xiaomi and Leica share the identical concepts relating to mobile imaging. Both firms wish to discover the optical efficiency and photographic expertise within the mobile imaging era by way of excessive technological breakthroughs and aesthetic pursuits. Also Read: iPhone suggestions and methods: How to edit PDF on iPhone 13

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“This cooperation will provide a strong boost to Xiaomi’s imaging strategy. During the cooperation, from optical design to tuning aesthetic orientations, the innovative technologies, product philosophies and imaging preferences of both parties have experienced unprecedented in-depth collision and fusion.” mentioned Lei Jun, founder, chairman and CEO of Xiaomi Group.

Matthias Harsch, CEO of Leica Camera AG added, “Leica and Xiaomi are both global premium brands and during this unprecedented deep cooperation process, both parties have successively worked on the goal of providing customers a new era of mobile photography. We are convinced that the first jointly developed imaging flagship smartphone makes the pioneering progress of both companies visible. We will provide consumers in the field of mobile photography exceptional image quality, classic Leica aesthetics, unrestricted creativity, and will open a new era of mobile imaging.”

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